Boutique Strategy & Creative · Pacific Northwest
Fortune 50 program discipline for the businesses that mean business — without the Fortune 50 overhead.
Spencer G gives small businesses, real estate professionals, trades operators, and startup founders senior-level strategy and execution, applied directly to their growth.
Who I am
I'm Jay Garrison, founder of Spencer G — a boutique strategy and creative firm in the Pacific Northwest. My work sits at the intersection of program leadership, go-to-market strategy, and brand, helping owner-operated businesses plan, brand, and scale with discipline instead of guesswork.
"The expertise of Fortune 50 rigor, at the scale your business actually needs."
For two decades I led complex, cross-functional programs inside some of the world's most demanding organizations: global brand operations at Nike, retail and channel launches at Apple including iPhone 4, partner and telesales programs at Microsoft, and a 30+ program partner portfolio at T-Mobile.
Spencer G takes that enterprise-caliber methodology and adapts it to the scale a real business needs — no junior hand-offs, no bloated retainers. Just senior thinking, documented and executable. Strategy first, execution second.
What I do
Every engagement is scoped to what your business needs right now — and produces documented, executable output, not just advice.
Embedded senior guidance without a full-time executive hire — the strategic partner in the room when the decisions get made.
What this looks like ↻I embed as your part-time strategy lead — in on the big decisions, setting priorities, and keeping initiatives moving. Senior leadership on a retainer, scaled to what you actually need.
Lender- and SBA-grade business plans with market analysis, pricing methodology, and financial projections that stand up to scrutiny.
What this looks like ↻We build the plan lenders and partners take seriously — market sizing, positioning, pricing, and financials. You leave with a document you can execute against, and raise or borrow with.
Structure, governance, and momentum for complex initiatives — turning moving parts into a roadmap that actually ships.
What this looks like ↻I bring structure to the moving parts — scope, milestones, owners, and governance — so complex work actually ships. The discipline that ran 30+ enterprise programs, sized to you.
Ambiguous launches turned into structured, shippable roadmaps — positioning, sequencing, and the plan to get to market.
What this looks like ↻From "we have something to launch" to a sequenced, shippable plan — positioning, channels, messaging, and rollout steps. Ambiguity in, roadmap out.
A clear, consistent, professional presence — brand identity, positioning frameworks, and social/content strategy that builds authority.
What this looks like ↻We sharpen what you stand for and make it show up consistently — identity, positioning, and a content rhythm that builds authority instead of noise.
Hundreds of records collected, organized, and analyzed into clear, decision-ready files — evidence you can actually act on.
What this looks like ↻When a decision hinges on the details, I turn hundreds of records into a clear, decision-ready file — everything organized, analyzed, and distilled to one confident answer.
Selected engagements
A snapshot of recent engagements — range across industries, with the same discipline behind each. Client details are anonymized to protect confidentiality.
For a trades operator preparing to launch, built a lender-ready business plan, a pricing methodology to protect margins, a full brand identity, and an equipment & funding roadmap — the infrastructure a growing operator needs but rarely has time to build.
For a luxury real estate professional, developed a market-leader positioning framework and a social and content strategy that turns local reputation into consistent, visible authority.
Led an in-depth evidence-research engagement — collecting, organizing, and analyzing hundreds of records into a clear, decision-ready file for a client navigating a complex contract dispute.
For a creative business owner, provide ongoing strategic mentoring — brand positioning, operational frameworks, and the accountability that keeps good ideas moving forward.
See something close to what you need? These are recent projects — yours could be the next one.
Start a conversationThe Fortune 50 foundation
Twenty-plus years leading complex, cross-functional programs for some of the world's most demanding brands.
Led a 30+ program portfolio in the Partner Solutions Group; advised VP-level stakeholders on governance and go-to-market readiness for national partner-channel launches.
Delivered end-to-end Microsoft partner and telesales programs; built governance frameworks across scope, resources, and performance.
Led global retail and channel execution for mobile launches including iPhone 4 — 29 Tier-1 carriers, 59 retail partners, and 80,000+ points of sale.
Delivered BrandNetX, a global digital-asset-management platform, on time and on budget — transforming how Nike managed brand assets worldwide.
Let's talk
I work best with growth-minded owners who need a strategic partner to help them plan, brand, and scale with discipline. If that's you, let's talk.
Enterprise rigor. Boutique precision.